Outstanding USDA Organic Product

Truly Organic Baking wins 2010 sofi™ Gold Award for Outstanding USDA Organic Product from the National Association for the Specialty Food Trade

SAN JOSE, Calif., July 17, 2010 – Truly Organic Baking’s Bakers Basics™ Organic Banana Bread Mix was named Outstanding USDA Organic Product of 2010 in the 38th Annual sofi™ Awards from the National Association for the Specialty Food Trade, Inc. The sofi™ Awards recognize the best in specialty food and beverages and are a coveted industry honor. “sofi” stands for Specialty Outstanding Food Innovation.

Truly Organic Baking was one of 140 Silver Finalists selected by a national panel of specialty food experts from a record 2,257 contenders this year. The winners were announced at a red-carpet ceremony June 28 at the 56th Summer Fancy Food Show in New York City. Noted Executive chef Dan Barber presented Kari Ani Shiozawa, Founder & CEO of Truly Organic Baking, with her sofi™ Gold Award, a chef statue.

“This year’s winners reflect the spirit of innovation and creativity that are the hallmark of the specialty food industry,” said Ann Daw, President of the NASFT.

“The award validates four years of hard work to develop a line of products that provides every kitchen the opportunity to bake organically. This is an extraordinary honor and I am thrilled to be bringing home the Gold. Choose Organic for the Sake of the Planet™!” said Shiozawa.

About Truly Organic Baking: Kari Ani founded Truly Organic Baking in 2006 when she wanted to make a conscious effort to raise her daughter in a holistic, organic, and healthy environment. Although she lives the lifestyle, she wanted to be able to make more of an impact on people and the environment. She is committed to the promise to provide true organic goodness; making sure all her products are created From the Heart… For the Heart™. Truly Organic Baking strives to produce affordable and convenient organic baking products.

About the sofi™ Awards: The sofi™ Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 to foster commerce and interest in the specialty food industry. Today there are more than 2,900 members in the U.S. and abroad. For further information on the NASFT and its sofi Awards, go to www.specialtyfood.com/sofi.

Truly Organic Baking Media Contact:
Kari Ani Shiozawa, Founder & CEO, Contact Info

NASFT Media Contacts:
Ron Tanner, VP Communications & Education; 646-878-0115, rtanner@nasft.org
Louise Kramer, Communications Director; 646-878-0130, lkramer@nasft.org

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